Campaigns

Vital Strategies and the Pennsylvania Department of Health Raises Awareness for Naloxone to Save Lives, Combats Stigma for People Affected by Substance Use

Vital Strategies worked with the The Pennsylvania Department of Health to launch a media campaign to raise awareness, minimize the barriers and counter stigma faced by Pennsylvanians who are at risk of a drug overdose.

“The Wolf Administration remains steadfast in the fight against opioids and the campaign is another example of that commitment,” said Acting Secretary of Health Dr. Denise Johnson. “We are working to do everything in our power to protect Pennsylvanians through awareness, education and support. By sharing real stories about real people right in our communities, we believe this media campaign will help tackle the stigma of addiction and promote the use of Naloxone to save lives.”

“There is a tragic and preventable overdose crisis in our country, and we know that making naloxone widely available is one of the most effective strategies to reducing deaths,” said Daliah Heller, Director of Drug Use Initiatives at Vital Strategies. “We applaud the Department of Health for this moving ad campaign, featuring Pennsylvanians touched by the overdose crisis, who disseminate naloxone and offer critical information, hope, and dignity for people who use drugs.”

Materials for the campaign feature stories from people who have been affected by substance use to emphasize why everyone should get naloxone today.