Resources

In November 2010, the Ministry of Health of Poland and the Chief Sanitary Inspectorate launched a mass media campaign to support strong amendments to a…

The campaign used Sponge, an ad that was first developed in Australia and was shown to be effective in pre-tests in Russia done in 2008.

The campaign included two 30-second ads which aired on national TV and local radio stations in Greater Jakarta for four weeks. The first ad, Cigarettes…

Bubblewrap was originally created in Australia.The ad graphically depicts how cigarettes eat away at the lungs of a smoker. It was found to be effective…

Despite FCTC requirements, misleading terms on cigarettes pack such as ‘mild, ‘light’ etc., are still allowed in Russia. Recent surveys show that Russians underestimate the…

Murukutla, N., Turk, T., Mullin S., Saradhi, R. (under review). Efficiencies In Targeting Young Adult Audience Segments In Tobacco Control Mass Media Campaigns aimed at Smokeless Tobacco: Evidence from India.

Schluger S. Household air quality in high-income countries: forgotten but not gone. The Lancet Respiratory Medicine, Early Online Publication, 3 September 2014.

Vital Strategies supported Egypt’s Ministry of Health in adapting and airing a version of Australia’s successful Artery campaign. Two ads aired: Mechanic aired for four…

Vital Strategies supported Egypt’s Ministry of Health in adapting and airing a version of Australia’s successful Artery campaign. Two ads aired: Mechanic aired for four…

To support governmental initiatives on tobacco control, the National Center for Disease Control & Public Health of Georgia ran a national TV campaign using the…