Resources

Beijing Municipal Health Bureau’s second graphic campaign effort, aired in December 2009. Adapted from an original ad by the Australian Cancer Institute NSW, this ad…

A 2009 and 2010 campaign effort which graphically illustrates the dangers of smoking within the context of the cigarette gift giving practice around Spring Festival.

This campaign warns about the health harms of secondhand smoke, and the effect it can have on families.

This campaign was run to raise awareness about tobacco advertising in the Ukraine.

This PSA calls for a ban on tobacco advertising in the Ukraine.

The powerful mass media campaign, “Nurse,” illustrates how driving after drinking alcohol can destroy the lives of both drivers and innocent victims. Bangkok…

This testimonial campaign tells the story of Alex Tacadao, a smoker in the Philippines, and the effect it has had on his health.

Fortaleza’s first media campaign on helmet wearing, “Mother,” ran prior to Brazilian Carnival in 2017 and on television, radio and social media. The…

One essential way for countries to combat tobacco is through high-reach, effective campaigns on media platforms that reach large populations such as television and radio, and, increasingly, mobile and social media.This paper looks at how countries can sustainably fund campaigns.

This paper looks at the effectiveness of India's Film Rule which requires theaters and TV stations to show anti-tobacco messages whenever tobacco use is depicted in films.