In January 2024, Karnataka Transport Minister Ramalinga Reddy launched a new mass media campaign titled ‘Consequences’ at the inauguration ceremony of ‘National Road Safety Month.
The campaign is focused on warning people of the dangers of not wearing helmets and urging two-wheeler riders as well as passengers to always wear helmets and strap them properly.
‘Consequences’ features two brothers riding a motorcycle, illustrating the stark contrast between riding without a helmet and wearing one. This campaign highlights the potential consequences of not wearing a helmet while on a motorcycle.
Recent Videos
Malaysia – Road Safety – The Story of Mr. Syafique
India – Road Safety – Motorcycle Reconstruction
Ghana – Road Safety – Know and Follow the Speed Limits
Ecuador – Road Safety – Every life matters, slow down
Brazil – RESET Alcohol – “Dose of reality” – Opinion makers
Brazil – RESET Alcohol – “Dose of reality” – Senators
Mexico – Alcohol Policy – Alcohol harms the ones you love the most – Teddy bear
Mexico – Alcohol Policy – Alcohol harms the ones you love the most – Girl
Mexico – Alcohol Policy – Alcohol harms the ones you love the most – Partner
Vietnam – Road Safety – Slow down for children’s future