Indonesia – Cigarettes Are Eating Your Baby Alive

The campaign included two 30-second ads which aired on national TV and local radio stations in Greater Jakarta for four weeks. The first ad, Cigarettes Are Eating You Alive, shows how cigarettes harm a smoker’s internal organs, and was among the concepts rated most effective by Indonesian audiences in rigorous tobacco control messaging conducted in 2008. The second ad, Cigarettes Are Eating Your Baby Alive shows how cigarette smoke causes adverse health effects in children, including respiratory infections, ear infections, and asthma – even sudden infant death syndrome or SIDS