This evidence-based campaign video links smoking cigarettes and bidis with the risk of heart attack, while providing the benefits of quitting on a different timelines.
The campaign video has been launched in 17 pan Indian languages by the Ministry of Health and Family Welfare, Govt. of India to be aired in Television programmes and films effective from 10th August 2024, mandated under India’s tobacco-free film rules legislation.
View the campaign in Hindi.
Recent Videos
![](https://www.vitalstrategies.org/wp-content/uploads/Mexico-Road-Safety-Speeding-Kills-Respect-the-Limits.png)
Mexico – Road Safety – Speeding Kills, Respect the Limits
![](https://www.vitalstrategies.org/wp-content/uploads/India-Tobacco-Control-–-Main-Bhi-Sunita.jpg)
India – Tobacco Control – Main Bhi Sunita (Sunita 2.0)
![](https://www.vitalstrategies.org/wp-content/uploads/VitalTalks-June-5-Cover-Image-Web.jpg)
Breaking Barriers: Media’s Impact on Public Health
![](https://www.vitalstrategies.org/wp-content/uploads/Brazil-–-Road-Safety-–-Testimonial-–-Dr-Leonardo-Gomes.png)
Brazil – Road Safety – Testimonial – Dr. Leonardo Gomes
![](https://www.vitalstrategies.org/wp-content/uploads/Brazil-–-Road-Safety-–-Testimonial-–-Kelly-Januario.png)
Brazil – Road Safety – Testimonial – Kelly Januário
![](https://www.vitalstrategies.org/wp-content/uploads/Brazil-Road-Safety-Salvador-The-higher-the-speed-the-higher-the-consequences.png)
Brazil – Road Safety – The higher the speed, the higher the consequences
![](https://www.vitalstrategies.org/wp-content/uploads/Ecuador-Road-Safety-It-didnt-have-to-happen.png)
Ecuador – Road Safety – “It didn’t have to happen”
![](https://www.vitalstrategies.org/wp-content/uploads/Brazil-–-Road-Safety-–-Slow-Down-Dont-Exceed-the-Limit-of-Life.png)
Brazil – Road Safety – Slow Down, Don’t Exceed the Limit of Life
![](https://www.vitalstrategies.org/wp-content/uploads/VitalTalks-Safer-Cleaner-Air-Starts-with-Data.jpg)
VitalTalks Live: Safer, Healthier Air Starts With Data
![](https://www.vitalstrategies.org/wp-content/uploads/Ukraine-Tobacco-Control-Stop-Smoking.png)
Ukraine – Tobacco Control – Stop Smoking