This evidence-based campaign video links smoking cigarettes and bidis with the risk of heart attack, while providing the benefits of quitting on a different timelines.
The campaign video has been launched in 17 pan Indian languages by the Ministry of Health and Family Welfare, Govt. of India to be aired in Television programmes and films effective from 10th August 2024, mandated under India’s tobacco-free film rules legislation.
View the campaign in Hindi.
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