Topline Results The campaign evaluation indicated that there was a large increase in awareness about the dangers of tobacco products, specifically in rural areas following the campaign. Campaign Recall: 75% urban, 64% rural Risk Perceptions: The ad concept made 78% in rural areas and 68% in urban populations, concerned about smokeless tobacco use.
Recent Videos
Our 2024 Holiday Staff Video
Colombia – Road Safety – Slow Down for Christmas
Brazil – Road Safety – Do what you have to do without speeding
Kenya – Road Safety – Slow Down, Speeding Ruins Lives (Mary’s Story)
Kenya – Road Safety – Slow Down, Speeding Ruins Lives (Ruth’s Story)
Malaysia – Road Safety – The Story of Mr. Syafique
India – Road Safety – Motorcycle Reconstruction
Ecuador – Road Safety – Every life matters, slow down
Brazil – RESET Alcohol – “Dose of reality” – Opinion makers
Brazil – RESET Alcohol – “Dose of reality” – Senators