The “Speeding Can Cost a Family its Future” campaign warns of the deadly consequences of speeding and features the real story of a father who lost his 24-year-old son to speeding. In 2023, the Highway State Police, Maharashtra, and the Pune City Traffic Police led the campaign. In 2025, the Karnataka State Road Safety Authority adapted the PSA for Karnataka’s fourth road safety campaign.
Read the Maharashtra mass media campaign report.
View the Maharashtra Marathi version and Karnataka English and Kannada versions.
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