India – Road Safety – Speeding Can Cost a Family its Future: Story of Narkars

For World Day of Remembrance for Road Traffic Victims (WDoR) 2023, the Highway State Police (HSP), Maharashtra, and the Pune City Traffic Police launched a new mass media campaign simultaneously across Maharashtra state and Pune City to warn people of the dangers of speeding and motivate them to follow speed limits. This testimonial-style campaign – ‘Speeding Can Cost a Family its Future: Story of Narkars’, tells the true and heartbreaking story of a father whose 24-year-old son, Sagar, was killed as a result of his speeding. The campaign has been developed with the technical support of the global health organization, Vital Strategies, under the Bloomberg Philanthropies Initiative for Global Road Safety (BIGRS).

Read the mass media campaign report.