Summary
Mass-media campaigns about the harms of tobacco can induce quitting and prevent young people from taking up the habit, especially if implemented as part of a comprehensive tobacco-control programme.1 In many developed countries, anti-tobacco public-education campaigns have been a regular feature of these efforts. As a consequence, basic awareness of the harms is high although many users are still unaware of the full extent of their risk.
Mullin, S. Global anti-smoking campaigns urgently needed. The Lancet, Online First July 8 2011