In response to increased rates of alcohol consumption and related crashes during the Fortaleza vacation period, the city launched the “Shame” campaign, originally developed in Northern Ireland, and re-ran the campaign around the Christmas season. The traffic agency supported the campaign with enhanced enforcement.
Recent Videos
Our 2024 Holiday Staff Video
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Kenya – Road Safety – Slow Down, Speeding Ruins Lives (Ruth’s Story)
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India – Road Safety – Motorcycle Reconstruction
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Brazil – RESET Alcohol – “Dose of reality” – Opinion makers
Brazil – RESET Alcohol – “Dose of reality” – Senators