Around the Orthodox Easter period of 2018, Addis Ababa launched the “Brother” media campaign to curb drink driving, featuring a television and radio PSA centered on a heartfelt personal story from a man whose brother was killed by a driver under the influence of alcohol. The campaign was paired with heightened enforcement efforts through an increased number of drink driving checkpoints.
Recent Videos
Our 2024 Holiday Staff Video
Colombia – Road Safety – Slow Down for Christmas
Brazil – Road Safety – Do what you have to do without speeding
Kenya – Road Safety – Slow Down, Speeding Ruins Lives (Mary’s Story)
Kenya – Road Safety – Slow Down, Speeding Ruins Lives (Ruth’s Story)
Malaysia – Road Safety – The Story of Mr. Syafique
India – Road Safety – Motorcycle Reconstruction
Ecuador – Road Safety – Every life matters, slow down
Brazil – RESET Alcohol – “Dose of reality” – Opinion makers
Brazil – RESET Alcohol – “Dose of reality” – Senators