This Colombia National Road Safety Agency speeding campaign personalizes and humanizes cyclists. It reminds drivers that bicyclists are their neighbors, relatives and friends. The main message is: “We all share the road. Respect speed limits, slow down.” The campaign started in June 2022 and ran for four weeks.
Recent Videos
Our 2024 Holiday Staff Video
Colombia – Road Safety – Slow Down for Christmas
Brazil – Road Safety – Do what you have to do without speeding
Kenya – Road Safety – Slow Down, Speeding Ruins Lives (Mary’s Story)
Kenya – Road Safety – Slow Down, Speeding Ruins Lives (Ruth’s Story)
Malaysia – Road Safety – The Story of Mr. Syafique
India – Road Safety – Motorcycle Reconstruction
Ecuador – Road Safety – Every life matters, slow down
Brazil – RESET Alcohol – “Dose of reality” – Opinion makers
Brazil – RESET Alcohol – “Dose of reality” – Senators