São Paulo’s month-long campaign, “Never Drink and Drive,” launched ahead of the busy Easter holiday season in 2019 and aimed to reach drivers in the city through television, radio, social media and billboards. The campaign was supported by a citywide enforcement effort, including the use of breathalyzers to test drivers at checkpoints.
Recent Videos
Our 2024 Holiday Staff Video
Colombia – Road Safety – Slow Down for Christmas
Brazil – Road Safety – Do what you have to do without speeding
Kenya – Road Safety – Slow Down, Speeding Ruins Lives (Mary’s Story)
Kenya – Road Safety – Slow Down, Speeding Ruins Lives (Ruth’s Story)
Malaysia – Road Safety – The Story of Mr. Syafique
India – Road Safety – Motorcycle Reconstruction
Ecuador – Road Safety – Every life matters, slow down
Brazil – RESET Alcohol – “Dose of reality” – Opinion makers
Brazil – RESET Alcohol – “Dose of reality” – Senators