Bogotá launched the mass media campaign “Dreams” in 2018 to deter drivers from speeding. The PSA illustrates the deadly consequences of speeding, particularly for children and the elderly, and was run on television and radio, and supported by out-of-home placement. The campaign was coordinated with enforcement efforts.
Recent Videos
Our 2024 Holiday Staff Video
Colombia – Road Safety – Slow Down for Christmas
Brazil – Road Safety – Do what you have to do without speeding
Kenya – Road Safety – Slow Down, Speeding Ruins Lives (Mary’s Story)
Kenya – Road Safety – Slow Down, Speeding Ruins Lives (Ruth’s Story)
Malaysia – Road Safety – The Story of Mr. Syafique
India – Road Safety – Motorcycle Reconstruction
Ecuador – Road Safety – Every life matters, slow down
Brazil – RESET Alcohol – “Dose of reality” – Opinion makers
Brazil – RESET Alcohol – “Dose of reality” – Senators