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Campaigns

Alcohol harms the ones you love the most – Teddy bear

A campaign on alcohol’s effect on family violence ran on social media and buses across Mexico and reached nearly 25 million people. The campaign run by RESET Alcohol partner, El Poder del Consumidor, touched a nerve – spreading quickly across social media with almost one million views in a week and generated nearly 100 stories in the media. The campaign in three phases graphically depicts how alcohol contributes to violence against women and its effects on children.