Campaigns

In Turkey, tobacco kills 300 people a day. This campaign shows the deadly consequences of the tobacco industry's drive for profits.

This campaign informs Ukrainians about the new smoke free law and explains public benefits of this initiative. Despite the war, under the new law, smoking and e-cigarette use will be prohibited in enclosed public spaces.

This Colombia National Road Safety Agency speeding campaign personalizes and humanizes cyclists. It reminds drivers that bicyclists are their neighbors, relatives and friends. The main message is: “We all share the road. Respect speed limits, Slow down."

Motorcyclists are the main traffic victims in the city of Salvador, Brazil. To address this, the city launched a mass media campaign in May 2022 paired with increased enforcement operations. The campaign features a motorcycle speedometer increasing speed, followed by the consequences of speeding and urging motorcyclists to follow the speed limit.

Vital Strategies worked with the The Pennsylvania Department of Health to launch a media campaign to raise awareness, minimize the barriers and counter stigma faced by Pennsylvanians who are at risk of a drug overdose. 

In February 2022, Vital Strategies and China CDC, with the endorsement of the National Health Commission, launched a new national anti-cigarette gift giving campaign to increase knowledge of the harms of smoking and exposure to secondhand smoke and to actively discourage the practice of giving cigarettes as gifts to family and friends for Chinese New Year.

In February 2022, Vital Strategies and China CDC, with the endorsement of the National Health Commission, launched a new national anti-cigarette gift giving campaign to increase knowledge of the harms of smoking and exposure to secondhand smoke and to actively discourage the practice of giving cigarettes as gifts to family and friends for Chinese New Year.

For the 2022 Winter Olympics, Vital Strategies worked with the National Health Commission and the Beijing CDC to develop a media campaign advocating for smoke-free spaces and smoke-free policies.

This PSA ran in Hangzhou in early 2022 to increase awareness of the city's newly enacted smoke-free law and promote compliance with the law.