Campaigns

The "Slow Down for Christmas" Cali campaign emphasizes the importance of enforcement to reduce speeding and prevent traffic crashes during the holiday season. Featuring imagery and messages from a concerned mother and a dedicated traffic officer, the campaign promotes adherence to speed limits to prioritize the safety of everyone on the road.

The São Paulo state campaign, "Do what you have to do without speeding," was launched to generate positive behavior change in motorcyclists by reinforcing the intention to obey the speed limit.

This PSA from Kenya features the true story of Mary Wanja, resident of Likoni, Mombasa, who shares her harrowing road crash experience as a result of a speeding Matatu driver, which left her husband, John, paralyzed.

The PSA from Kenya features the true story of Ruth Machocho, who shares how her life changed after losing her leg in a crash caused by a speeding truck driver.

In this Malaysian testimonial, Mohd Syafique, a postman for the country's national postal service who lost one of his legs as a result of a motorcycle crash, shares the real and emotional story of how his life has changed.

This campaign from Karnataka features road safety expert Dr G Gururaj, who emphasizes that even a slight difference in speed can decide the chance of a crash, its severity, and whether someone will survive.

This campaign from Quito, Ecuador, illustrates how different speeds can be the difference between life and death and encourages drivers to follow speed limits.

This campaign from Brazil highlights the personal and social harms caused by alcohol and calls for higher alcohol taxes—a proven way to reduce consumption and harms.

This campaign from Brazil highlights the personal and social harms caused by alcohol and calls on Brazil’s senators to implement higher alcohol taxes, a proven strategy to reduce consumption and harms. 

A campaign on alcohol’s effect on family violence ran on social media and buses across Mexico and reached nearly 25 million people.