India Archives - Page 7 of 11

Press Room

Powerful “TB Cough” campaign shows that tobacco use is fueling India’s tuberculosis epidemic

The Ministry of Health and Family Welfare (MoHFW), Government of India, has launched the world’s first national tobacco control mass media campaign to warn people of the increased risk of tuberculosis (TB) and dying from TB associated with smoking cigarettes or bidis, or being exposed to second-hand smoke.

Campaigns

India – Tobacco Control – TB Cough (English)

This campaign warned about the association between smoking and TB.

Campaigns

India – Tobacco Control – TB Cough (Hindi)

This campaign warned about the risk factor of tobacco use and TB and aired in India.

Vital Stories

How India’s Film and TV Industry can help fight big tobacco

The size and popularity of the film and television industry has the power to influence the behavior and attitudes of millions of people in India and around the world.

Publications

Evaluation of Tobacco Free Film and Television Policy in India

This paper looks at the effectiveness of India's Film Rule which requires theaters and TV stations to show anti-tobacco messages whenever tobacco use is depicted in films.

Press Room

Anti-tobacco messages in movie theaters prove effective: stronger implementation of policy required

The Ministry of Health and Family Welfare, Government of India has revealed the findings of a study to evaluate the implementation of the ‘Film Rule’, under the Cigarettes and Other Tobacco Products Act (COTPA).

Press Room

Sustainable funding of tobacco control communications would accelerate reductions in tobacco use

Vital Strategies has launched a paper on Sustainable Funding Mechanisms for Population-Level Tobacco Control Communication Programs. The paper outlines the importance and cost-effectiveness of using mass and social media to change knowledge and behavior around the consumption of tobacco products, ultimately helping to reduce the health and economic burden of tobacco.

Press Room

Believe It: Tobacco Kills, says new national campaign on the dangers of smokeless tobacco

Global health experts Vital Strategies congratulated the Ministry of Health and Family Welfare, Government of India, on the launch of a powerful national tobacco control mass media campaign. “I Don’t Believe” warns people about the deadly harms of using smokeless tobacco.