Road Safety Vital Strategies is an implementing partner of the Bloomberg Philanthropies Initiative for Global Road Safety (BIGRS), a consortium carrying out proven road safety interventions in 15 countries and up to 30 cities around the world.
Tobacco Control Vital Strategies is a partner in the Bloomberg Initiative to Reduce Tobacco Use. We work with governments and civil society organizations to implement proven policies like those in the World Health Organization’s international health treaty, the Framework Convention on Tobacco Control, and in the MPOWER package of tobacco reduction measures. Our work has spanned over 50 low- and middle-income countries, where 80% of tobacco deaths occur.
Press Room Anti-Smoking TV Campaign Will Reach More Than 100 Million Viewers in China A groundbreaking national media campaign underway in China, featuring the harrowing testimony of a former smoker, is expected to reach more than 100 million TV viewers in the world’s largest cigarette market.
Campaigns China – Tobacco Control – Tobacco Breaks Hearts This campaign features testimonials from tobacco users and doctors.
Vital Stories If These Roads Could Talk: Eight Cities Honor Victims of Road Crashes on World Day of Remembrance From art installations in Bogotá, Colombia, to citywide billboard campaigns in Mumbai, India, 8 cities called for more action on road traffic crash prevention on World Day of Remembrance for Road Traffic Victims.
Press Room Xi’an’s strong, new smoke-free law will protect 12 million citizens Ten cities in China have now implemented 100 percent smoke-free laws. Their combined population means that more than 100 million people are now covered by this important health policy.
Campaigns China – Tobacco Control – Li Xiang The campaign is a testimonial about the health harms of tobacco use and smoking.
Vital Stories Four Partnership Cities Mark World No Tobacco Day with Anti-Smoking Drives, Snappy Slogans and Lots of Hearts Rio de Janeiro, Brazil; Bengaluru, India; Bandung, Indonesia; and Shenzhen, China took advantage of the annual World Health Organization (WHO) awareness day to launch Partnership-supported activities and boost public support.
Press Room Shanghai Promotes E-Bike Helmet Use with New Campaign Powered two- and three-wheeled vehicles, including e-bikes, account for more than 286,000 deaths each year globally – about 23 percent of all road traffic fatalities.
Campaigns Shanghai, China – E-bike Helmets – Consequences Shanghai unveiled the mass media campaign, “Consequences,” in 2018 to increase e-bike helmet use and to advocate for a national helmet regulation…