India is the first country in the world to regulate tobacco content in online video streaming platforms such as Netflix. The new regulations will help prevent tobacco industry messaging and imagery from reaching the ever-expanding audiences that consume media online, especially youth.
The regulations require health warning messages to appear before, during and after content that depicts tobacco use, extending an existing law, known as the Film Rule, that applies to movie theaters and broadcast television channels.
We created this short explainer video with Nandita Murukutla, Vice President, Global Policy and Research at Vital Strategies and Jorge Alday, Director, STOP (Stopping Tobacco Organizations and Products) to show how this bold step to prevent tobacco industry messaging on streaming media came about and how other countries can follow.
Recent Videos
Buenos Aires, Argentina – Road Safety – The Best Destination Is Getting Home Safely
Ghana – Road Safety – Reconstruction
Malaysia – Road Safety – Slow Down. Protect Our Children!
Ecuador — Road Safety — May no one be missing at your table this holiday season
Kenya – Road Safety – Slow Down or Face the Consequences
Vietnam – Road Safety – Slow down for your own safety and everyone’s
Brazil – Road Safety – Don’t let a tragedy fall on your conscience – Testimonial
Brazil – Road Safety – Don’t let a tragedy fall on your conscience
Bangladesh – Road Safety – Let’s Slow Down
Mexico – Road Safety – Protect Your Life and Others. Slow Down