Case Studies

Vital Strategies has been supporting the government of China on national and subnational tobacco control mass media campaigns since 2008, contributing to more than 40 evidence-based campaigns to support passage or implementation of smoke-free policies and other policy efforts.

Vital Strategies in collaboration with partners at the Tobacco Control Alliance (ACT) developed a campaign targeting courts in Brasília, the capital of Brazil, with messages around the harms of flavored tobacco and its attractiveness to youth.

Vital Strategies has been working with Bangladesh’s government to encourage their support for national tobacco control education campaigns.

An estimated quarter of a million Indonesians die annually from smoking-related disease, and the industry recruits 16.4 million new smokers each year, replacing them many times over.

India has the second largest number of tobacco consumers in the world. Twenty-nine percent of adults in India—some 267 million people—use tobacco in some form.