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Road traffic injuries are one of the leading causes of death in China, partly as a result of rapid increases in motorization. As of March 2017, it was estimated that there were 250 million two-wheeled bikes in China. This increase, largely a result in the dramatic rise in the number of electric bicycles, raises the potential for associated road safety problems. In Shanghai, China’s second largest city, two to three people die every day on the roads.

City Resources

Risky Road Behavior Report

Mass media campaign

Pizza

TV PSA Consequences