Largest-Ever Harm Reduction Ad Campaign To Run in Conjunction With Memorial To Generate Support for Solutions to Growing Overdose Crisis, Including Full-Page New York Times Ad and TV Spots
The $500,000 advertising campaign promoting harm reduction will launch with a full page ad in the New York Times featuring 200 real people working in harm reduction, on the front lines of the overdose crisis. Three video ads featuring overdose prevention advocates whose own lives were saved by harm reduction will air 6,000 times in and around Washington, D.C. on a range of channels including: CNN, BET, ESPN, YouTube, Hulu and various podcasts, totaling 37 million impressions.
