RESET Brazil rolls out its strategic communication campaign to raise alcohol taxes.
We support local partners to develop and implement evidence-based communication on alcohol harms and policies, including message-tested media materials and strategically placed media campaigns. We support local surveys to understand public opinion that can be used to encourage support for alcohol policy change.
With youth and adults continually exposed to enticing portrayals of alcohol use in the mass media, it is critical to counter that bombardment with content that reveals alcohol’s harms. Strategic communication is a powerful tool to influence public opinion on alcohol harms and norms.
How we work
Conducting polls to understand public knowledge, attitudes and perceptions of alcohol
Revealing public knowledge about alcohol, attitudes towards its consumption and support for policy action to reduce its harms in Sri Lanka.
Changing the alcohol narrative through strategic communication campaigns
Launching a national media campaign in Mexico with the message “Alcohol harms those you love most”. Watch the campaign here.
Spotlight
RESET Alcohol launches first communication campaign in Brazil
RESET Brazil launched a campaign to put alcohol policy on the public agenda and pressure parliamentarians to support alcohol taxes.
RESET Alcohol launches first communication campaign in Brazil
One campaign message was: “Alcohol increases violence against women and children. Parliamentarian, if alcohol causes violence, it has to pay more tax.”
RESET Brazil launched a campaign to put alcohol policy on the public agenda and pressure parliamentarians to support alcohol taxes.
